feedback - moving forward

We received a lot of feedback from our first prototype

People liked :

• The physicalness of the prototype - They could imagine it in the store
• The guru t-shirt idea - Makes it really clear who customers can approach and talk to if they are after info 

People didn't like :

• The time it took to complete the quiz
• The limited amount of options
• The disconnect it could cause with the staff
• They didn't understand the need for it if they could just go and ask staff
• Only really for one level of expertise (beginner/inexperienced)
• Wasn't a continued experience - how can we make it more sustainable (e.g., different expertise)
• Having a price range could limit sales for store - ability to increase a customers sending
• Didn't understand why 

There were a fair few times where the wording was unclear. 

- First screen - events/drink (thought it was a drink for an event, not a tasting event)

Going forward 

• Clarify wording and make the quiz on one page rather than a screen per question.
• Find point of difference for app
• Play on guru idea more
• Brings in a guru to quiz suggestions. eg. Tim suggests this drink - familiarise them with staff - connect
• The app could be in-store and online. The online version could offer a buy now option. You could also book an appointment to taste the suggestion or talk to a guru

Expand more on the tastings/events section of the quiz

 - different levels of expertise on the events - offer cheaper versions for beginners.

- will need to be careful how to phrase this as no one wants to be referred to as a non-expert