App/online
Conflict between an instore app and online. Online allows the creation of a community, saves time and is more likely for people to do it. Instore people could be time pressured and are unlikely to want to take the time to do it. Bringing the guru idea into the quiz and online community. Everyone can become a guru. people can vote to earn you points. different event nights for different levels Eg. From Trip adviser where people earn points and gain levels by providing travel advice for others. The higher level the user is, the more their advice is trusted Trip advisor also has certified travel guides who give advice.
