Expanding on Guru's


How can we expand on the guru idea and connect it more to the app.

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Initial observations

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When first walking into the store it is very cluttered and wine dominates the space making it seem as if it is specifically a wine store.  Some kind of tasting event is happening - details given. Seems quite serious and intimidating. Fine wine cabinet - shows that the store offers a lot of quality wines - some pricing at around $400 Fridge which has wines to try? Gives the impression that you can try wines if you ask. Staff are very friendly - happy to answer any questions
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App/online

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Conflict between an instore app and online. Online allows the creation of a community, saves time and is more likely for people to do it. Instore people could be time pressured and are unlikely to want to take the time to do it. Bringing the guru idea into the quiz and online community. Everyone can become a guru. people can vote to earn you points. different event nights for different levels Eg. From Trip adviser where people earn points and gain levels by providing travel advice for others. The higher level the user is, the more their advice is trusted Trip advisor also has certified travel guides who give advice.
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