Experience Design

We received a lot of feedback from our first prototype People liked : The physicalness of the prototype - They could imagine it in the store The guru t-shirt idea - Makes it really clear who customers can approach and talk to if they are after info  People didn't like : The time it took to complete the quiz The limited amount of options The disconnect it could cause with the staff They didn't understand the need for it if they could just go and ask staff Only really for one level of expertise (beginner/inexperienced) Wasn't a continued experience - how can we make it more sustainable (e.g., different expertise) Having a price range could limit sales for store - ability to increase a customers sending Didn't understand why  There were a fair few times where the wording was unclear.  - First screen - events/drink (thought it was a drink for an event, not a tasting event) Going forward  Clarify wording and make the quiz on one page rather

Our first prototype of a instore experience

A major pain point for this user was that the staff told the to go and talk to another staff member as they didn't know much about a certain type of alcohol (eg. beer). We think that of the staff have specific areas of expertise that this should be visually signaled. We think this is a good insight moving forward with our recommendations.

Experienced user - needs community Inexperienced User - needs guidance Chatty User - needs guidance - community Protege user - needs knowledge - community

When first walking into the store it is very cluttered and wine dominates the space making it seem as if it is specifically a wine store.  Some kind of tasting event is happening - details given. Seems quite serious and intimidating. Fine wine cabinet - shows that the store offers a lot of quality wines - some pricing at around $400 Fridge which has wines to try? Gives the impression that you can try wines if you ask. Staff are very friendly - happy to answer any questions