Posts

App/online

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Conflict between an instore app and online. Online allows the creation of a community, saves time and is more likely for people to do it. Instore people could be time pressured and are unlikely to want to take the time to do it. Bringing the guru idea into the quiz and online community. Everyone can become a guru. people can vote to earn you points. different event nights for different levels Eg. From Trip adviser where people earn points and gain levels by providing travel advice for others. The higher level the user is, the more their advice is trusted Trip advisor also has certified travel guides who give advice.

app quiz prototype

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Expanding on Guru's

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How can we expand on the guru idea and connect it more to the app.

feedback - moving forward

We received a lot of feedback from our first prototype People liked : The physicalness of the prototype - They could imagine it in the store The guru t-shirt idea - Makes it really clear who customers can approach and talk to if they are after info  People didn't like : The time it took to complete the quiz The limited amount of options The disconnect it could cause with the staff They didn't understand the need for it if they could just go and ask staff Only really for one level of expertise (beginner/inexperienced) Wasn't a continued experience - how can we make it more sustainable (e.g., different expertise) Having a price range could limit sales for store - ability to increase a customers sending Didn't understand why  There were a fair few times where the wording was unclear.  - First screen - events/drink (thought it was a drink for an event, not a tasting event) Going forward  Clarify wording and make the quiz on one page rather

Prototyping

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Our first prototype of a instore experience

How might we

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Ideal journey maps

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