Experience Design

How can we expand on the guru idea and connect it more to the app.

We received a lot of feedback from our first prototype People liked : The physicalness of the prototype - They could imagine it in the store The guru t-shirt idea - Makes it really clear who customers can approach and talk to if they are after info  People didn't like : The time it took to complete the quiz The limited amount of options The disconnect it could cause with the staff They didn't understand the need for it if they could just go and ask staff Only really for one level of expertise (beginner/inexperienced) Wasn't a continued experience - how can we make it more sustainable (e.g., different expertise) Having a price range could limit sales for store - ability to increase a customers sending Didn't understand why  There were a fair few times where the wording was unclear.  - First screen - events/drink (thought it was a drink for an event, not a tasting event) Going forward  Clarify wording and make the quiz on one page rather

Our first prototype of a instore experience